L'Oreal

For L'Oréal, Hispánica developed the creative identity forCulture Cuts, an internal campaign for L'Oréal Luxe designed to foster conversation and celebrate diverse perspectives.

Created in collaboration with Bureau Tonalli, the identity is built around the idea of conversation as a space where ideas take shape. Inspired by the dual "C" in the project's name, brackets became the foundation of a flexible graphic system, framing titles, quotes, names, and imagery while creating a recognizable visual language across the series.

The identity was developed using L'Oréal's typographic language, establishing a natural connection with the brand while giving Culture Cuts its own distinct voice. Our work also included the campaign logotype, icon and motion transitions that brought rhythm and consistency to the video series.

The result is a cohesive identity that transforms internal learning into an engaging visual experience, framing culture through conversation, innovation, and luxury.