Alivet

Alivet is building one of Mexico’s leading veterinary ecosystems, bringing together high-quality hospitals through shared infrastructure, knowledge, and standards, while preserving the character and connections each hospital has built within its community.

We developed the brand architecture and visual identity around that balance: a contemporary, editorial system that feels professional and warm without losing precision. A flexible typographic system creates a clear and adaptable voice, while the photography direction brings focus to care, trust, and the people behind the network.

The system extends from Alivet to the hospitals that join it, providing a shared visual framework without replacing what makes each one unique. We developed the brand identity, applications, photography direction, and integration guidelines to support the network as it grows.