Heineken

We led the design and brand adaptation across Heineken’s portfolio, ensuring consistency while respecting each brand’s identity. From Ricardo’s vibrant, expressive tone to Kalik’s role as the beer of the Bahamas, the system balances cohesion with individuality, creating a unified visual language that adapts seamlessly across touch-points.

We also developed the creative direction for Ricardo’s campaign, built on a simple shift: from the ordinary to something worth celebrating. Triggered by opening a can, it captures the transition into good times: set in sun-soaked, local environments where connection and spontaneity unfold naturally, turning everyday moments into something memorable.